Ujaas, an initiative by Aditya Birla Education Trust aims to create a positive and sustainable impact in the menstrual health landscape in India by reducing period poverty and by empowering adolescent girls and women to adopt effective menstrual health and hygiene management practises. Ujaas is a social endeavour that fosters the young and future generations with a CHANGE-centric approach. Working on deep-rooted problems, stigmas, taboos, and challenges that even boil down to mental health and reproductive issues, Ujaas envisions itself as a change. We strongly believe that change starts from within & we are here to propel the same through awareness and education.
Founder of Ujaas
Think of all the adolescent girls who are afraid of their periods and held back in every aspect of life due to that fear. The menstrual health landscape of India needs to transform, drastically and immediately. A woman must never be afraid or ashamed of her periods. Period.
Ujaas, meaning brightness or light, is a heartfelt, grassroots initiative that is endeavouring to: create awareness about menstrual health and management, dispel the stigmas associated with it, and provide access to affordable sanitary products and basic hygiene facilities to women. By providing sustainable interventions to reduce period poverty, we are attempting to empower adolescent girls and women so that they may achieve their full potential and impact society positively.
Unriddling The Problem
of girls consider menstruation as abnormal.
women in India are not able to use sanitary napkins.
of girls drop out of school upon reaching puberty.
of Indian mothers still consider menstruation 'impure' or 'dirty'.
Menstrual disorders are among the most commonly observed gynecological morbidities.
of women suffer from PMDD(Premenstrual Dysphoric Disorder) in the country.
How We BringThe Change
Contribute Towards Changing The
Ujaas is a social endeavour by the women, of the women & for the women of the country. We empower them and push towards combating problems related to menstrual health. Through our awareness campaigns & distribution channels we aim to eradicate lack of education as well as affordability - ensuring that stigmas and taboos never come in the way of freedom.
- Be a part of our awareness programs
- Spread the word
- Take part in our distribution activities
I would like to thank Ujaas for the efforts which they are taking at a grass root level to stamp out misconceptions against menstrual hygiene.
We've seen the enthusiasm in team Ujaas when they visited our village. They are doing a great work.
Truly inspired by the concept of Ujaas as it really works at a grass root level and help those who need to most.
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