Celebrating Ujaas
Celebrating Ujaas
About Ujaas
Ujaas, an initiative by Aditya Birla Education Trust aims to create a positive and sustainable impact in the menstrual health landscape in India by reducing period poverty and by empowering adolescent girls and women to adopt effective menstrual health and hygiene management practises. Ujaas is a social endeavour that fosters the young and future generations with a CHANGE-centric approach. Working on deep-rooted problems, stigmas, taboos, and challenges that even boil down to mental health and reproductive issues, Ujaas envisions itself as a change. We strongly believe that change starts from within & we are here to propel the same through awareness and education.
Driven by Purpose
Our Mission
Our Vision
Empowerment Through Awareness, Access & Sustainability
Awareness
Ujaas is a social endeavour by the women, of the women & for the women of the country. We empower them and push towards combating problems related to menstrual health.
Access
We ensure affordable, quality menstrual products reach those who need them most through community distribution, partnerships, and local networks. Ensuring that periods are managed safely.
Following the awareness sessions, the program works to ensure that every schoolgirl has access to sanitary napkins, helping her manage menstruation with dignity and confidence.
Sustainability
We actively engage Self-Help Groups (SHGs) to localize production, distribution, and education around menstrual health. Creating livelihoods while ensuring health access for all.
UJAAS, an initiative of the Aditya Birla Education Trust, aims to promote sustainable livelihoods for members of Self-Help Groups (SHGs) while addressing the critical issue of menstrual hygiene.
As part of this effort, Ujaas Green, a cloth sanitary pad manufacturing unit, was established to create livelihood opportunities for women and promote environmentally sustainable menstrual hygiene products. The initiative was developed through strategic partnerships with donors and government agencies which supported the establishment and operationalisation of the unit.
The unit was officially launched on 13 February 2024, providing sustainable livelihood opportunities for 20 SHG women. Through this initiative, women are engaged in the production of reusable cloth sanitary pads, contributing to both income generation and the promotion of eco-friendly menstrual hygiene solutions.
Ujaas Green leverages the collective strength of Self-Help Groups to advance women’s empowerment by building skills, strengthening financial literacy, and fostering collective support systems. By enabling women to participate in income-generating activities, the initiative encourages them to take greater control of their financial well-being.
Efforts That Move The Needle
awareness sessions conducted across schools & communities
lives touched and transformed
Sanitary Pads distributed