Exploring The Path Of life
Ujaas, an initiative by Aditya Birla Education Trust aims to create a positive and sustainable impact in the menstrual health landscape in India by reducing period poverty and by empowering adolescent girls and women to adopt effective menstrual health and hygiene management practices. At Ujaas, we understand problems related to affordability of sanitary products and sustainability. With our distribution channels and awareness campaigns, we want to propel a legacy of CHANGE and form a cycle of sustainability that is passed down to generations. Menstrual health is one of the most glaring but under-prioritised issues, which unfortunately gets compartmentalised as a woman’s problem instead of getting noticed as a public health challenge & a barrier to progressive nation-building.
The Mission
To help adolescent girls and women and transform the perception of menstrual health by creating awareness and encouraging conversations, by dispelling stigmas and misconceptions, by improving access to affordable sanitary products and by identifying sustainable measures of positive intervention.
The Vision
To create a positive and sustainable impact in the menstrual health landscape in India by reducing period poverty and by empowering adolescent girls and women to adopt effective menstrual health and hygiene management practices.
The Core
Awareness
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Awareness Sessions Conducted in India
Sustainability
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Lives Touched
Distribution
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Sanitary Napkins Distributed
The Aditya Birla Education Trust, since its inception, has always endeavored to nurture all minds alike. It is the firm belief of Founder & Chairperson, Dr. Neerja Birla, that learning is a lifelong process; and through the Trust, she has ensured that anyone who is eager to learn has an avenue to do so. The Aditya Birla Education Trust is a body registered under the Bombay Public Trusts Act, 1950, in Mumbai.
Transforming Perceptions
With our vision to #ChangeThePsychle, we bring about a change in the psyche and work on macro levels to bring about a societal change. At Ujaas, we understand problems related to affordability and sustainability. With our distribution channels and awareness campaigns, we want to leave a legacy of CHANGE and form a cycle of sustainability that is passed down to generations.